Today’s quick post will be all about some of the awesome strategies different gyms in the world are using to work while they cannot coach!
One awesome aspect of this is the fact that many of the strategies can be used later as additional ways to bring in revenue AND bring in more customers!
We will jump right in with what some gyms in New Jersey, who are still under strict distancing orders, are doing to work around not being able to coach in their gyms.
That’s right! They’re holding outdoor tumbling classes and practices. This wouldn’t work in the middle of December up north, but why not have a day during spring or summer where you hold outdoor classes as an event. Seems like the perfect way to get people in the doors! Well, outside of them.
Marketing has definitely evolved over the last few months in the All-star industry! Owners and coaches have had extra time to focus on their content in terms of websites, social media, branding, and physical signs.
Some companies have even created actual cinematic commercials. There have been more live streams from gyms and an increase in the quality of graphics. The industry is moving on up and it’s a beautiful thing to see!
Virtual Practices and Private Lessons have exploded in the industry! Programs are providing the entire industry with content. Individual coaches are also offering cheerleaders around the globe private lessons. This is something that will continue long after circumstances change.
Take advantage and use this as a way to gain additional income without having to be in the gym 7 days a week! If your team is struggling in the strength department, then call an extra zoom practice!
Deep Cleaning isn’t the first thing that comes to mind when I think of coaching, but being honest. Gyms where hundreds of kids sweat, tumble, and stunt in every week tend to not be the cleanest of places. So many programs are cleaning mats consistently, dusting, and bringing a focus to athlete hygiene more than ever before.
The first thing my marketing mind thinks of is the first-time customer who is going to walk into a squeaky-clean establishment and fall in love! Its also a great way to keep pests and ants out of your building!
If you’ve seen any other ways that industry professionals are thriving during these times or have a fun idea feel free to post it below in the comments!
If you are looking for ways to save on choreography this season check out this post!
Dream Choreo 