The coronavirus outbreak is causing every gym in the nation to look at their day to day processes and see what they can do to join the community in flattening the curve and protecting the elderly in our communities.
Dream Choreo is using this weeks blog post to research government and healthcare information that has been released throughout the last few weeks and consolidating the information regarding safe practices and virtual options in order to maintain trust and keep your finances flowing as normally as possible!
Of course there is a lot of information. It changes weekly! So whether you are an owner or coach be on the lookout for our future post that compliments this one with more information and details on how to stay financially secure! Corona & Cheer: The Stimulus

Safe Business Practices
The CDC recommended several changes that businesses should make to protect themselves legally, look after employees, and help customers throughout this epidemic.
- Hold phone meetings and cut travel. You want to keep a positive image throughout the crisis. Cancel any in person meetings and competitions. Those who are upset about cancellations will find solace in the fact that you are choosing the safe option. Legally this is the safest route!
- Flexibility with your athletes and employees is so important. They need to be able to choose not to leave without fear of retaliation. Especially when emergencies in their lives come up. This will assist in making sure your company bounces back at the end of it all. While keeping morale high as well.
- Keep the place clean. Ridiculously clean. Tell your employees not to touch their faces. Make sure everyone is washing their hands and that hand sanitizer is easily accessible. Clean throughout the day and disinfect everything. Also reduce hand and body contact as much as possible. More drills and less spotting.
Here are guidelines for employees from the CDC and US Chamber of Commerce!
Business As Usual
- Most gyms qualify as small businesses. The SBA is offering disaster assistance in the form of loans that can total up to two-million dollars. The interest rates are very low and worth looking into to ensure your bills & employees can be paid.
- Credit Cards and insurance companies can also assist with any financial costs. A quick google could help save you in the short and long term.
- Shift to online services. For your parents provide seminars, surveys, & promotional contests. Keep them engaged so that they can’t wait to come back to the gym. They are most likely still paying for services so the more you provide the better off your bottom line will be.
- Find ways to keep your employees producing and getting paid in creative ways. Turn them into marketers for the week and have them generate new customers. Have an accounting team look at numbers and see where they can save money. Or put teams together to improve human resources. Now that your business is slowing it’s time to evaluate and plan to improve!
- Don’t be tight lipped in the face of this emergency. Customers are expecting to be updated on what your company is doing to help them. Any measure you take that is helpful should be broadcasted for your customers to see! This can ensure that your customer base feels like you are doing things correctly and help build relationships.
- Create remote work for your employees, especially office employees but also instructors. You can replace tumbling classes with conditioning classes through a wide array of technology like zoom or even use some of the free options. Utilize virtual competition services to keep your customers engaged!

These are tough times. Get through them by staying together (virtually) and coming together (in spirit) to build a sense of community, peace, and calm among your customers and employees!
Again we have content that complements this article coming soon! For more on virtual business practices check out ASGA on Facebook! Feel free to reach out with any questions you may have by emailing us!

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