Remarkable customer service creates loyal coaches for life who will refer a choreographer to entire networks. Since not every team and every coach will have the same needs variety is a must. You need to consider the cumulative factors that go into a great routine and what’s most important for you before booking.
Generally, choreographers should be able to include travel in their price listings. It saves hassle and surprise fees later for coaches. Services by choreographers should not be one and done. In this competitive industry the BEST choreographers are communicating year-round with your company, whether that’s through social media, text messages, or even face-timing into a practice! You know you picked a great service if you’re getting routine consulting, score-sheet reviews, and offers for upgrades and revisions throughout the year.
Below are a few of the services a highly esteemed choreographer should be listing!
Full Routine
Top-to-Bottom choreography is what is usually expected for this type of offering. Knowing what that means seems simple but depending on the quality and professionalism of your choreographer it could mean a million things!
A full routine should come with at least 12 hours of instruction time, 2:25-2:30 minutes taught to the athletes, completed 8 count sheets for the music, and a video mark-through. Average pricing for this service should be around 3,000$ per team.
Routine Outline
This is another option that is very similar to a full routine. The difference is the stunt sequences and pyramids are left free for coaches to include exactly what they want for these sections. These sessions should have at least 10 hours involved instead of 12. Every section should have a transition and usually the cost for this has an average of 2500$
Single Sections
Single sections are perfect for when your team has had too many injuries, kids quit, or a routine area that is just not scoring well. These sessions are usually 3-4 hours and can really make a big difference in the middle of competition season. Pricing should usually be around 500$ Expect these types of a la carte offerings to add travel fees to the price!
Clean Up/Guest Coaching
When your athletes are about 8 months into the season and are starting to hear your voice sound just like the adults in Charlie Brown clean up camps are the perfect solution!
This is also great for fluffing a routine’s motions or spicing up a team’s season with some fun! This pricing should also be close to 500$.
Creative Stunt or Pyramid
When you know a stunt technician and creative genius this is the route to go. Some of the best routines are built when a coach brings in a choreographer that specializes in stunts and pyramids to come in and give the most important part of the routine separately. Then you bring in that movement and dance specialist for the routine composition. This is not doing the most! Making sure you have the perfect mix is one way to ensure victory later!
Dance
Routines can sometimes take a long time to finish. If you want to make sure a team doesn’t have to make changes to a pyramid early in the season for unnecessary reasons all you need to do is schedule a Dance session later during October or November! It’s the perfect way to not fill up your athlete’s plates all at once. A dance session should be around 600$
Upgrade
Finally, It’s the coveted upgrade! This camp’s purpose is to take your routine to the next level! Seeing the final result of this kind of camp can bring a lot of joy. It makes for a pretty great social media post too! 
The List
So, here’s a list of what you should be able to order from a choreographer!
- Full Routine
- Routine Outline
- Single Sections
- Stunt/Pyramid Choreography
- Clean Up Camps/Guest Coaching
- Dance
- Upgrade
- Routine Analysis
- Staff Training
And here is what should be included throughout the season if you’re spending more than $2,000 on a service for one team!
- Social Media Engagement
- Scoresheet Review
- Routine Consulting
- Return Trip (Only Charged for Travel)
- Positive Experience
- Discounts (When Booking 3+ Teams)
The best of the beset provide excellent customer service. That means constantly checking in with your coaches and making sure they are happy the routines, results, and the process of booking.
Use this list as a benchmark for your choreographer decision making. And check out Dream Choreography’s Services!
Dream Choreo 
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